Senior Brand Manager, Kahlua Job Opening at Pernod Ricard USA in New York, NY

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Position:Senior Brand Manager, Kahlua
Company:Pernod Ricard USA
Job Location(s): New York, NY
Start Date:As soon as possible
 
Employment Term: Regular
Employment TypeFull Time
Starting Salary Range:
 
Required Education: Bachelor's Degree
Required Experience: 4 to 6 years
Required Security Clearance: None
Related Categories:Marketing - General, Management and Supervision

Position Description

Senior Brand Manager, Kahlua - MAR01027

Organization - Pernod Ricard USA
Primary Location - US-New York
Job - Marketing
Job Type - Regular
Description

Senior Brand Manager, Kahlua

Location: New York, NY - Headquarters

Position Summary:

Assist with strategic and tactical brand plan development/implementation, consumer & trade communication, policy compliance, performance tracking including profits, volume, and market share. Also responsible for identifying incremental expansion volume opportunities (e.g. new product development).

Major Responsibilities / Accountabilities:

  • Assist with the development of the annual operating plan. Assist with the development of above the line consumer programs. Lead the development of below the line consumer and trade programs.
  • Execute effective marketing programs. Key business partners include, but not limited to, brand owners, agencies, field marketing, sales, and other business departments. Manage activities and development of BM and/or ABM
  • Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary.
  • Manage brand budgets keeping A&P spend within established limits while performing analysis to insure expenditures meet KPIs.
  • Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

Nature & Scope:

Position typically works with members of the central marketing department, divisional marketing, sales management, agency services agency personnel, as well as various vendor and provider representatives. Communication can include sensitive information requiring complete confidentiality and discretion in dealings with contacts. Incumbent plans activities for this position monthly with individual initiative in daily routine. Decisions impact the group and organization as a whole, and errors can cause significant expense to the entire organization.

Key Competencies:

* Education: Minimum of Bachelor's degree - preferably in Business Administration with a concentration in Marketing; Masters in business or marketing preferred. Proficiency in MS-Office.

* Experience / Background: Between 4-6 years business/marketing exp, with 4+ years of brand management exp, preferably with consumer goods company. Beverage Alcohol industry experience a plus.

* Required Skills/Competencies: Solid experience in strategy/brand development, including brand positioning and brand building activities. Strong leadership/management skills. Strong financial / business acumen. Excellent verbal and written communication skills, as well as outstanding aptitude for time management. Thoroughness, creativity, interpersonal awareness, relationship management and influencing skills as well as proficiencies in problem solving, and the ability to multitask are requirements.

Working Conditions:

Travel: Approximately 25% travel to field locations.

[Position No Longer Available]
 
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