General Mills executives detailed progress of the company’s “Consumer First” strategy and plans to renew topline growth today at the annual Consumer Analyst Group of New York (CAGNY) conference.

We’ve been updating our recipes from Cheerios to Yoplait to Progresso and have expanded our gluten free and organic offerings, and made nutritional improvements on hundreds of products. All of this gives people more choices than ever that align with growing demand for great tasting foods that address wellness, transparency and convenience.

Ken Powell, General Mills chairman and CEO, said today that our purpose of serving the world by making food people love guides our Consumer First strategy.