MSI Principal
Plano, TX 
Posted 2 months ago
Position No Longer Available
Position No Longer Available
Job Description

MSI Principal - Plano, Texas.

The Company

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care, retailers, and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events-a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation-is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at .

Role Overview:

The Market & Shopper Intelligence Principal is a high-profile role within the company and our client organization. In this position, you will create impactful, actionable insights for companies known for their innovative products and highly visible marketing campaigns. You will consult with the client through the processes necessary to help ensure their continued success.

In this role, you will lead a high-performance team in developing and using IRI's suite of solutions to identify and address a broad spectrum of key issues including new product launches, line extensions, trade spending, pricing, retail execution, and thought leadership in the Healthcare space.

The Market & Shopper Intelligence Principal serves as a passionate advocate for the client in advancing solutions that will best build the client's long-term business. While meeting and exceeding revenue targets is important, success is equally measured by the ability to create indispensable, long-term, solution-focused consultative partnerships and develop excellence and innovative thinking in the team.


As a Market & Shopper Intelligence Principal, you will represent the COE and lead the COE vertical team in partnership with our Client Insights team, and leverage data and strong analytic capabilities to uncover impactful insights, and inform business strategies and actions that drive client performance. You will provide consultative guidance to the client to ensure their continued success. You will also promote, develop, and deliver subject experts analytics-based syndicated and custom business solutions. While foundational systems are established, you will advise as to when and how to customize solutions to fit unique client business issues and will also be charged with recommending long term changes to methodology and approach.

At your disposal will be IRI's unparalleled solutions and data assets and leverage those solutions especially as they apply to business issues within the COE focus area . As a Market & Shopper Intelligence Principal you will be a leader in developing and using IRI's tools and solutions and lead the charge for ownership in expertise and internal certifications to drive excellence.

While activities will vary, the Market & Shopper Intelligence Principal can expect to spend their time on industry thought leadership, business solutions definition, business development, project management, cross-functional team leadership, problem-solving, and innovation. As we gain client adoption of our business solutions, the Principal will work fluidly at all levels up to the practice leadership and spend more time acting as a liaison and customer advocate with the IRI Product Management, Strategic Analytics, Consumer Insights, Media Solutions, In-store Solutions and Technology teams.


To be successful as a Market Shopper Intelligence Principal you must possess and be able to execute upon five key skill sets:

Shopper Marketing Domain Expertise

  • Demonstrates understanding of key trends and conditions and their implications for the business
  • Proven ability to develop, monitor, and evaluate a broad array of Shopper Marketing execution strategies
  • Links execution to desired business outcomes
  • Approaches company with original and progressive thinking on the Shopper Marketing space that has not been considered in the industry in order to improve processes, methods, systems, or services
  • Develops external reputation for Shopper Marketing expertise; drives industry thought leadership.
  • Understands and communicates how Shopper Marketing capabilities support IRI Group brand and strategic vision
  • Recommends & develops events to showcase IRI Group Shopper Marketing capabilities; presents at industry events to showcase IRI Groups capabilities and enhance industry thinking
  • Enhances/develops current research and technology surrounding Shopper Marketing
  • Maintains inflow of competitive intelligence
  • Reviews, selects, and disseminates information on Shopper Marketing space

Client Management and Value

  • Understands economics of IRI Group and the client; effectively manages client projects and relationships; builds and maintains support and trust with the client; acts as a trusted advisor; balances achievement of short- and long-term goals.
  • Develops, communicates, and maintains a deep understanding of current and potential future customer needs and requirements.
  • Demonstrates a strong desire to help customers make their business successful.
  • Develops a partnership approach and maintains long-term mutually beneficial relationships with senior level client stakeholders.
  • Sets client retention strategies, metrics, and goals.
  • Informs and inspires others about IRI Group vision and mission.
  • Defines overall engagement plan including financial management.
  • Participates in creation of engagement plan, commits to delivering quality and timeframes.

Insights and Creative Solution Development

  • Generates unique, defensible, business-building ideas
  • Vets all good ideas for potential risks and rewards; approaches ideas with curiosity and an open mind
  • Considers possible trade-offs that need to be made in order to commercialize and monetize the best ideas
  • Facilitates the process of bringing new ideas into productive use.
  • Uses both logical and intuitive approaches
  • Identifies new trends and develops solutions that are at the leading edge in their space
  • Drives solution development activities-possesses and encourages an inventive spirit
  • Brings new solutions/products /models to fruition
  • Challenges convention and reaches outside current state and experience base to create new products/solutions/models
  • Understands and develops solutions that elevate the IRI Group brand
  • Identifies novel approaches for solving client business issues more effectively or efficiently and works within the established system to push for "a better way."

Consultative Selling

  • Applies knowledge of the business, industry, and domain expertise to identify, create and close business opportunities
  • Manages, maintains, and builds productive business relationships with key client stakeholders (Sales, Marketing Research, Marketing, Brand Management, etc.)
  • Identifies and develops strategies to expand services and penetrate client organization
  • Targets and sells services that address unexpressed and underlying client needs; asks questions so as to identify the root causes of issues versus symptoms
  • Asks questions to test assumptions and challenges the status quo
  • Synthesizes information on a variety of issues, translates the information into a project framework that ultimately provides solutions for clients

Leading Cross-Functional Collaboration

  • Remove barriers to internal and external collaboration, balancing the interests of multiple stakeholders; addresses conflicting priorities that come up from different stakeholders/functions
  • Develops common goals that all members of cross-functional teams can agree to
  • Sets ground rules that incorporate best practices from each functional area and the needs of the group
  • Develops the necessary connections, systems, and support to ensure collaboration happens at the organizational level, not just individual level (i.e. it is sustained beyond the people currently in those jobs)
  • Facilitates knowledge sharing between team members from different functional areas
  • Selects team members to ensure all necessary competencies are available and add to the diversity of the team
  • Assigns duties based on competencies of the individuals, not just their functional background
  • Utilizes a variety of tools and techniques to identify problems and create solutions with the team


The most qualified candidates will have demonstrable knowledge and experience in creating actionable Client Insights, leveraging a suite of solutions to solve client issues, building strategies to achieve identified revenue targets, using consultative selling skills to create or identify new revenue opportunities, have expertise in building presentations for various audience types from conference attendees to CXO populations, be comfortable presenting prepared material while addressing business questions in real time, and have experience leading a team that encompasses various career levels. 15+ years of experience and a Bachelor's degree is required, with Advanced Degree preferred.

Candidates must also possess a high degree of initiative in their work, and a natural collaborative approach. Intellectual curiosity and the ability to learn and adapt to new and evolving systems will also be critical in this role

About Us
As one of the original innovators in Big Data, IRI integrates the world's largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses. We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically advanced, cloud-based visualization platform. Learn more
here and on .

Our Benefits
We offer a comprehensive benefit package (health, paid time off, 401(k), etc.) with additional unconventional offerings such as volunteer time off, flexible work arrangements, virtual doctor access, etc., along with the unrivaled benefit of working with our people - the best in the business.

Our Culture
We're thrilled we get to work on the most interesting business challenges facing the CPG and retail industries. We regularly uncover new "aha moments!" by closely collaborating with our colleagues and developing competencies centered around the following values: Collaboration, Personal development, Executional excellence, Client growth, Innovation, and creativity.

IRI is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: DOL Poster. IRI is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

IRI is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: DOL Poster. IRI is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.


Position No Longer Available
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
15+ years
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