Senior Content Strategist, YouTube, Complex
Los Angeles, CA  / New York, NY 
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Posted 26 days ago
Job Description

Complex Networks is a subsidiary of BuzzFeed, Inc.

Complex Networks is a global youth entertainment network spanning major pop culture categories including streetwear and style, food, music, sneakers and sports. Complex Networks is diversified around three pillars: advertising, e-commerce, and content where it creates and distributes original programming for Gen Z and Millennial audiences through premium distributors such as Netflix, Hulu, Turner, Corus, Facebook, Snap, YouTube, Roku and more. Additionally, Complex Networks generates revenue through a number of core business lines, including branded content and advertising, licensing, events, e-commerce, and agency consulting services.

You Will

  • Lead strategy for YouTube content and publishing, managing and socializing best practices to cross-department leads and stakeholders
  • Manage YouTube Analytics reporting and campaign performance
  • Lead YouTube video content adaptation strategy for Complex Networks brands on Facebook, Instagram, Twitter, & TikTok
  • Identify and analyze content performance and work cross-functionally to proactively monitor performance of our content across the multi-platform landscape and utilize that information to inform future strategies
  • Manage and grow key partnerships with video and social platforms, and news aggregators to help maximize growth on all Complex Networks platforms
  • Partner with content production teams to identify and direct content opportunities, providing recommendations for new and emerging social video products
  • Has the foresight to anticipate issues in workflow or content performance and present possible actionable solutions. Able to think outside the day-to-day to find creative scalable solutions
  • Use knowledge of online video to present video content in the most shareable way, helping them to have the biggest reach and impact
  • Manage feedback between internal teams and platforms
  • Assist in driving innovative projects and initiatives in partnerships with stakeholders in editorial and product teams
  • Be the main Complex POC for YouTube platform partners and internal BuzzFeed Inc. counterparts
  • Lead reporting and insights across platforms to maximize audience growth, retention and monetization ensuring properties have maximum market share

You Have

  • 5+ years experience in publisher and entertainment marketing, brand or agency
  • Deep knowledge of YouTube platform best practices, ideally YouTube Certified
  • Strong understanding of how titling, thumbnails, and ongoing optimization can affect a video's performance
  • Enthusiasm for constant experimentation with content and strategy to optimize for essential metrics
  • Expert knowledge of the online video ecosystem, especially YouTube
  • Native YouTube, Facebook, Twitter, Instagram, TikTok user
  • Robust knowledge of current events + pop culture + sports + music.
  • Possess a deep understanding and fluency of all social media platforms. (Facebook, Instagram, Twitter, TikTok)
  • Extensive knowledge of internet culture and proven track record in driving audience and consumer action on social
  • Self-management skills + take charg

About BuzzFeed, Inc.

BuzzFeed, Inc. is the world's leading tech-powered, diversified media company that reaches hundreds of millions of people globally through its cross-platform news and entertainment network. The company produces articles, lists, quizzes, videos, and original series; lifestyle content through brands including Tasty, the world's largest social food network; original reporting and investigative journalism through BuzzFeed News and HuffPost; an industry-leading affiliate business, strategic partnerships, licensing and product development through BuzzFeed Commerce; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions
  • Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
  • An attractive and equitable compensation package, including salary and stock options.
  • A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, IN, KY, MA, MD, MI, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.


"BuzzFeed is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

If you need assistance or an accommodation due to a disability, you may contact us at applicationhelp@buzzfeed.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response.

EEO is the law"


 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
5+ years
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