Senior Manager, Paid Planning & Buying
New York, NY 
Share
Posted 21 days ago
Job Description

Resolute Digital is a data driven marketing and technology firm headquartered in New York. Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world's leading companies and brands.

Resolute is part of Weber Shandwick a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

As the Media Supervisor, you'll be responsible for overseeing and executing day-to-day digital media planning/buying and client service activities associated with your assigned accounts. In this role, you will collaborate with the digital media team (SEM, SEO, Social, Analytics) in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships. If you have a passion for and expert data analysis abilities, thinking creatively and coming up with innovative media strategies, then this is the job for you!

Responsibilities:

  • External Relationship Management: Maintains and grows successful client relationships Acts as a point of contact for designated clients and is responsive to all client requests and inquiries Participates in client meetings and presentations
  • Works closely with publishers/vendors to develop productive working relationships that drive results for clients Meets with new publishers/vendors to learn about relevant offerings, new technologies and trends

Media Planning/Buying:

  • Reviews media brief and sets planning process in motion Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers/vendors Reviews RFPs and filters/compiles most compelling proposals
  • Negotiates rates and added value with selected partners Develops presentation materials for client review and adapts/finalizes based on feedback
  • Creates and ensures accuracy of and adherence to all campaign documentation including insertion orders, trafficking sheets, and terms and conditions Works with
  • Creative team on ad development to ensure creative is delivered to spec and supports media strategy Works with Analytics team for any tagging/reporting requirements
  • Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
  • Manages campaign execution from start to finish Supports the needs of Digital Paid Media Director

Qualifications:

  • 4+ Years of relevant Digital Media Planning/Buying experience
  • Excellent client and team leadership qualities
  • Comfortable contributing to company's thought leadership on display industry topics Strong organizational skills
  • Attention to detail and project management ability
  • Experience in managing complex display campaigns
  • Strong analytical skills and understanding of KPI's for digital media Experience buying display, mobile, video, social and programmatic inventory
  • Experience working with DART/DFA or other relevant 3rd Party Ad Servers Google Analytics Certification is a plus

Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays - Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
Email this Job to Yourself or a Friend
Indicates required fields