Position Summary

We have an immediate need, seeking a highly skilled Lead Product Consultant for large digital marketing transformation engagements in Adobe Marketing Cloud products, primarily using Adobe Experience Platform (AEP).

Responsibilities

• Own the solution for marketing transformation engagements
• Serve as subject matter expert for Adobe Experience Platform (AEP)
• Backlog prioritization together with NFL teams
• Understand various integration patterns between Adobe experience cloud tools and provide solution to client's requirement
• Collaborate and lead technical resources to define technical architecture and solution development
• Define Architecture and design AEP changes based on Adobe’s best practices
• Build AEP data model and data flows and jobs
• Configure data collection using Experience Platform Launch and mapping the collected data into XDM
• Generate alternate solutions/thought processes when presented with a complex technical/functional scenario
• Analyze client business needs and present with end-to-end marketing solution

Required Qualifications

• Experience working in Adobe Experience Platform and hands on experience on one or more key modules of RTCDP, CJA, AJO, Data Science
• Working knowledge on implementing/ enhancing AEP related changes as per technical design specifications
• Understanding of AEP APIs and deployment processes
• Understanding of Identity Graph, Query Service, Real time customer profile, Segmentation service, data science workspace
• Experience in Adobe Analytics, Adobe Launch, or any tag management system
• Experience working with customer and digital marketing data and segmentation opportunities, and various measurement and analysis techniques and technologies.
• Solid understanding of how websites work to increase customer acquisition, loyalty, and business metrics
• Ability to configure email template using HTML, CSS and creation of reusable fragments
• Understanding of Offer Decisioning module of AEP
• Excellent client management skills, strong written and verbal communications, executive level presence
• Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms

Preferred Qualifications

• Experience in 2 or more adobe experience cloud products
• AEP Certified
• Preferred experience and in-depth understanding of integrated architecture of experience cloud offerings from Adobe
• Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly
• Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behavior