Director, Digital Marketing (eCommerce), West Elm

We are looking for a strategic leader who has experience driving repeatable and scalable results across marketing channels. This Director of Digital Marketing is responsible for developing, evaluating, and executing the marketing strategy of West Elm's growing online channel and the eCommerce marketing execution. This role is responsible for managing the digital marketing team and programs, overseeing 3+ FTEs and works with cross functional business partners including Site Merchandising, Creative and others to drive traffic, engagement, and sales growth.

ESSENTIAL DUTIES:

• Lead and drive end-to-end go to marketing plans to serve the consumer from ideation to execution in partnership with key team members across the organization.
• Proven experience connecting brand concepts into marketing journeys that drive impact, relevance and ultimately, action across engagement and commerce.
• Fluent/proficient in full-funnel analytics, able to harness consumer data to connect inputs to outputs across marketing channels to drive efficient & effective marketing investment decisions.
• A consumerist with proven ability to deeply understand consumer behavior (connecting multiple data-led inputs) to zero-in on insights and opportunities that can translate into relevant marketing activities that drive personalized impact, emotional connection, engagement and action.
• Work in a consumer-led, end-in-mind manner to determine the elements that will deliver our offering through ideas across the online to offline consumer landscape, while developing new and emerging methods, ensuring the work is inspiring, impactful, and innovative.
• Proven experience connecting marketing activities to the consumer lifecycle, driving retention/LTV and driving digital engagement, content and narrative building.
• Ability to analyze sales reports, channel performance, and site metrics to grow and optimize our eMarketing channels and identify opportunities for testing.
• Ability to analyze our competitive marketplace and follow online advertising, email, and other digital trends.
• A people-first mentality that will support the continued growth & development of your team.

REQUIREMENTS:

• B.A. in Marketing, Business or Related field required.
• Minimum of 8+ years of experience preferably in retail including specific marketing and online marketing experience.
• Proven ability to innovate and lead launch of new programs and strategies.
• 3 - 5 years of management experience.
• Ability to strategically lead and manage a marketing team.
• Proven analytical, business planning skills.
• Ability to make timely decisions, anticipate problems and provide creative solutions.
• Ability to deal with ambiguity and a fast-paced changing environment.
• Ability to work effectively and collaboratively across functions.

We're excited about you because you have...

• Proven experience leading and uniting a team of diverse channel and content marketers towards a shared vision while driving efficient outcomes for brand and business.
• Proven experience planning consumer-centric, integrated campaigns across channels.
• Proven track record in building elevated experience and managing digital marketing initiatives for a brand or retailer.
• Successful track record with providing analysis, delivering growth marketing tactics and driving growth metrics for improving the performance.
• Exceptional communication, presentation and interpersonalskills;ability to influence with all levels of the organization including the Sr. Executive Team.
• Proven ability to manage direct reports and motivate by providing ongoing feedback, mentoring, and career development.
• Well-organized, high attention to detail, and ability to drive results quickly.

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and decor industry. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Benefits:

Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

• A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays and other time-off programs
• Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University, LearnIt and AcademyX
• Cross-brand and cross-function career opportunities
• Quarterly sample sales
• A business casual work environment
• A bike share program
• Time off to volunteer
• Matching donations to qualifying nonprofit organizations
• Company-sponsored walks and runs
• Healthy, organic options in the cafeteria and an awesome salad bar
• Discounts on nearby gyms and other local businesses

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.