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SVP Communications & Experiential
New York, NY
Job Description
Company Overview
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
Fanatics Collectibles is looking for SVP of Communications & Experiences to join our Marketing Leadership team. In this role, the SVP will develop and define the communications & experiential strategy for the Fanatics Collectibles business which includes the brands, products, events, partners, and talent. Additionally, the SVP plays a key role in protecting the Fanatics Collectibles reputation, managing issues through crises communication, and enforcing organization guidelines.
The Communications team actively manages all external communication and partners with external media that matter/agencies and cross-functional marketing teams to share and amplify the key messages. The team must also develop and maintain strong partnerships with Executive Leadership, Product, Legal, and HR to play a key role in advising on communications.
The Experiential team provides industry-leading experiential activations which will allow the current and future Collectors to engage with Fanatics Collectibles.
This role is ideal for a Senior Leader who is calm under pressure, a critical thinker, attentive to detail and have exhibited proactive thinking.
- #Communications Leadership
- Develop campaign strategies that target and engage priority audiences and endemic trade; generate excitement with media that matter and opinion leaders.
- Partner and manage external agencies to create plans that amplify our communications campaigns & assets.
- Evaluate the potential media impact of products, talent, and event concepts as a counterpart to Marketing.
- Be constantly aware of emerging trends products and technologies and identify opportunities to apply new technologies, products, and services to campaigns.
- #experiential LEADERSHIP
- Develops overarching Experiential strategy that delivers premium experiences for the current and future collectors.
- Clearly outline success for Experiences and ensure objectives and goals are met through creative activations & production.
- Manage external network of production and creative partners to ensure highest quality executions across our events network, including leading RFP and RFI process
- #IMPACTFUL EXECUTION
- Devise buzzworthy PR national moments and campaigns to elevate the overall message, bringing new perspectives and vision.
- Develop, maintain, and nurture media and opinion leader relationships.
- Proactively and reactively pitch media outlets for coverage across relevant corporate, consumer, and lifestyle media.
- Lead development of concepts, themes and formats of events and experiences that deliver against the experiential strategy of engaging the collector base.
- Develop and share best practices.
- Work effectively under pressure and utilize strong project management skills to meet deadlines.
- Drive process to define and evaluate what success looks like across all relevant moments through facilitation of project kick-off, post mortem, and recap exercises
- #ISSUES MANAGEMENT/CRISIS COMMUNICATIONS
- Draft reactive statements for media inquiries; advise on communication to consumers/third-parties regarding sensitive issues.
- Actively monitor press coverage to identify areas where clarification is needed to protect corporate reputation; Develop appropriate statement/s in timely manner.
- Establish relationships with key industry groups, collaborating as appropriate.
- Work closely with social teams to review issues management protocols and planning.
- Work cohesively across teams and departments as reputation issues arise.
- #CORPORATE COMMUNICATIONS
- Handle all incoming corporate-related press requests, involving the right team members as necessary for review and alignment.
- Manage and direct "Publicist" functions for Executive Leadership
- Work with HR and Legal to draft and align on sensitive communication - executive arrivals, executive departures, changes impacting employees, etc
- Own distribution of updates to corporate guidelines for Fanatics Collectibles employees.
- Review and approve all third-party press releases from a corporate lens.
- 15+ years' experience in high-pace, in-house issues management/corporate communication role for high profile brand
- 8+ years' experience in experiential marketing, strategy, campaign management or agency equivalent role
- Crisis management experience necessary
- An understanding of experiential metrics and the tactics employed for improvement
- Experience influencing leaders and collaborating across multiple teams.
- Understanding consumer and trends - of the diverse media landscape
- Exceptional communication skills, including written, editing, verbal and presentations.
- Strong planning, prioritization, budgetary and project management competencies
- Leadership, motivation, and team skills - a natural connector & communicator
- Able to travel as needed; work flexible hours/days of week and weekends.
Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address. For added security, where possible, apply through our company website at
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics' fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our
Fanatics ensures equal employment opportunity without discrimination or
harassment based on race, color, religion, sex (including pregnancy,
childbirth, or related medical conditions), sexual orientation, gender
identity or expression, age, disability, national origin, marital or
domestic/civil partnership status, genetic information, citizenship status,
veteran status, or any other characteristic protected by law.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
15+ years
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