Overview
Our team members are the heart of what makes us better.
At Hackensack Meridian Health we help our patients live better, healthier lives - and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It's also about how we support one another and how we show up for our community.
Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.
The Digital Applications Strategist will oversee the development and implementation of strategic projects related to web, social, collaborative tools and mobile app development for Hackensack Meridian Health, focusing on engaging team members, patients and consumers. The Digital Applications Strategist will support the network's growth, efficiency and engagement strategies. This person will also lead marketing team members in developing integrated marketing plans that include digital product development, customer relationship management targeting and outreach, digital advertising including display, search engine optimization, search engine marketing and social media display and engagement. The strategist also will coordinate project implementation and planning with internal stakeholders including information technology, human resources and administration
Responsibilities
A day in the life of a Digital Applications Strategist with Hackensack Meridian Health includes:
Serve as a valued member of the Hackensack Meridian Digital Team
Manage day-to-day implementation of digital strategy.
Manage the planning, development, implementation, and analysis of customer relationship management (CRM) strategies including direct to consumer campaigns and
measuring marketing effectiveness.
Manage production, scheduling, and delivery of digital campaigns, integrating goals of diverse stakeholders and participate in strategic decision-making for audience selection and segmentation.
Support digital efforts in an omnichannel Contact Management Center, particularly around concierge chat, Live Chat, SMS and email
Track and interpret performance metrics for digital marketing campaigns and social media strategy to measure effectiveness.
Assist with digital product development for internal and external customers with eye toward designing systems that meet UI and UX principles.
Oversee the implementation of a comprehensive network-wide content management strategy across all digital platforms, including but not limited to writing for digital
platforms, developing style guides and advising internal stakeholders on best use of
digital content.
Advise and develop integrated digital campaigns for internal and external audiences with key stakeholders to ensure that HMH is leveraging appropriately all digital
platforms
Learn and execute new digital strategy practices following industry trends and best practices in both healthcare and consumer industries
Occasional weekend and evening work hours required.
Other related tasks as assigned.
Qualifications
Education, Knowledge, Skills and Abilities Required:
Our Network
Hackensack Meridian Health (HMH) is a Mandatory Influenza Vaccination Facility
As a courtesy to assist you in your job search, we would like to send your resume to other areas of our Hackensack Meridian Health network who may have current openings that fit your skills and experience.