Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Growth Marketing & Insights (GMI) organization has a dual purpose of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.
Within GMI, the Category Analytics and Solutions team was established to focus on developing deep media and customer insights to support cross-functional and cross-channel marketing initiatives. The group closely partners with product marketing, paid media, business unit leaders and other corporate functions to enhance understanding of our customers and their digital journey.
The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns and investments. We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.
What you'll DoIn this highly visible role you will help plan and implement marketing effectiveness measurement across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools. A balance of analytical skills as well as strong organization and communication skills is key. Knowledge of marketing and media channels required, mobile and Gen AI is highly preferred!
What you need to succeedAt Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.