Job description

Our purpose - Opening up a world of opportunity - explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We're bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world - for our customers, our people, our investors, our communities and the planet we all share.

The Digital Experience and Channel Manager, will focus on supporting the strategic and revenue growth priorities of the US Business. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, drive acquisition, and increase customer value and satisfaction in order to meet agreed business targets and objectives.

This position works with senior management and/or product managers in developing and managing the implementation and execution of digital marketing communication strategies to achieve business objectives and drive acquisition. Oversees the development of public website performance, optimization of digital channels (including social), customer journey mapping and E2E digital journey optimization. Develops methods of leveraging promotions, advertising, content and general digital investment in order to drive business outcomes.

This role is part of B2B Marketing and is focused on supporting the strategic and revenue growth priorities across Commercial Banking (CMB) and Global Banking & Markets (GB&M). The individual will report to the US Head of Marketing. The role focuses on understanding customers and the identification, development and execution of digital marketing strategies, campaigns and activities that support and strengthen the HSBC brand, and support business acquisition and retention goals via digital channels.

Here's what you can expect:

As our Digital Experience and Channel Manager you will be responsible for:

• Working closely with the brand & business marketing teams to understand and optimize our public website platform to contribute to acquisition & retention goals
• Optimize digital journeys and channels for HSBC's prospects and clients.
• Create campaign landing pages with global support, and regularly review performance.
• Design & develop digital campaign journeys in collaboration with each campaign manager and business stakeholder to deliver integrated, measurable digital campaigns - closely tying digital marketing strategies to business outcomes.
• Build digital acquisition strategies that leverage our digital channels, business platforms, owned assets, and martech tools, in collaboration with business frontline teams
• In depth knowledge and execution of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), digital channels (including social), and ability to provide support to the wider marketing team in other digital marketing capabilities.
• Work with agency partners on the tracking & reporting of campaigns.
• Measure MoM performance of public website pages, manage changes needed and make future recommendations.
• Understand Eloqua and martech integration, and lead generation process.
• Instill trust and confidence with our stakeholders, sponsors and partners and cement yourself as trusted partner for all digital marketing activity. Digital marketing expert & lead in the Marketing team.
• Track action items and deliverables for each project and work closely campaign managers to ensure public website KPIs are included in all reporting.
• Keep up with industry trends and make recommendations on new platforms, globally integrated projects and processes to make our digital channels more effective.
• Process oriented mind that can help refine our processes and best practices over time for our owned digital channels.
• Continuously monitor and analyze level of impact/success for public website and other digital platforms, communicate updates to business partners and external agencies.
• Collaborate with global and other country teams to ensure alignment and best practice sharing
• Management and tracking of digital marketing / business requests.
• Ability to brief agencies when applicable by writing creative briefs and project managing the creative/concepts.
• Manage budget and invoicing where applicable on a monthly basis.
• Manage programs supporting product launches, promotions and other sales driven efforts.
• Collaborate with key stakeholders to identify and prioritize digital marketing capabilities needed and co-create solutions to support business growth and agreed outcomes.
• Showcase curiosity, adaptability, and a growth mindset to learn, problem-solve, and contribute positively to the team.
• Provide strategic guidance and thought leadership on the latest digital marketing trends, best practices, and emerging technologies.
• Stay up-to-date with industry regulations and compliance requirements related to digital marketing, ensuring adherence and mitigating risks.

For this role, HSBC targets a fixed pay range between $141,300 and $211,900.

The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee's overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a "bonus"). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.

Requirements

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

You'll likely have the following qualifications to succeed in this role:

• Extremely organized and process-oriented
• Self-directed and resourceful
• Positive and flexible
• Adaptable and calm in high-stress, tight deadline situations and patient in the face of changing priorities
• Great communicator with strong customer service skills who can interact well with people at all levels, from junior staff to CEOs
• An ability to work collaboratively in a cross-functional team environment.
• Understand digital best practices and wireframe management.
• Bachelor's degree in Marketing, Business, any other field; or relevant experience.
• Strong analytical skills, with the ability to interpret data and derive actionable insights to drive marketing performance and ROI.
• Proven track record of successfully developing and implementing digital marketing strategies and capabilities, especially in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Acquisition, and Customer Lifecycle Management.
• In-depth knowledge of digital marketing technologies, tools, and platforms, including but not limited to marketing automation, customer data platform, account-based marketing, event management, analytics, experimentation and content management systems.
• Strong understanding of digital marketing best practices, industry trends, and emerging technologies.
• Strong strategic thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement.
• Exceptional communication and collaboration skills, with the ability to effectively engage and influence stakeholders at all levels of the organization.
• Ability to thrive in an agile, fast-paced, dynamic environment, managing multiple projects and priorities simultaneously.
• Knowledge of regulatory and compliance requirements related to digital marketing, including data privacy and consumer protection regulations.

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC's engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You'll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.