Division: Luxury Products Division

Location: 435 Hudson Street, New York, NY

Reports To: Assistant Vice President, Global Marketing

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

Responsible for setting the Hallmarks Strategy and corresponding activation strategy. Orchestrate any relevant concept, product/set and asset creation to bring the Hallmarks strategy to life. Coordinate artwork creative as needed. Deliver Hallmark campaigns with the same executional excellence as Category campaigns. Collaborate closely with the global marketing categories, global business development and e-business teams.

Job Duties and Accountabilities

HALLMARKS STRATEGY:

• Define the Hallmarks strategy for the brand (specific launches, re-promotes, capsule/limited edition collections including sets, etc.)
• Ensure Hallmarks strategy is fully integrated with the Kiehl's roadmap
• Align Hallmarks strategy with Zone and key Market needs to ensure growth, and work hand in hand with GBD and E-Business on the total Global Hallmarks strategy
• Obtain market data (market innovations, trends, and business performance), zone/country input to ensure Hallmarks plans and activities are relevant for the Kiehl's consumer

HALLMARKS ACTIVATION/PROJECT MANAGEMENT:

• Define the activation strategy (incl. Hallmarks big idea) to deliver strong 360 campaigns
• Deliver a 360 Hallmark campaign, by coordinating DMI teams (and potential external agencies) through concept/product ideation, asset creation, and artwork creatives
• Work with GBD and key Zones/Markets to understand the key retailer requirements for Hallmarks
• Supervise and manage key campaign milestones, and act as a validation point
• Support the management of Hallmarks budget, catalogue, and price corridors
• Support legal aspects of the campaign launches
• Measure and track performance of all Hallmark launches to allow for continuous optimization

COLLABORATION WITH OTHER TEAMS:

• Ensure 360 collaboration with both Global Marketing teams and other DMI teams (GTM, Creative, Consumer Engagement) to ensure alignment and leveraging of best practices
• Work with GBD to coordinate key stakeholders in zones and countries to ensure category growth
• Communicate risks/change of projects to Category Heads

Core KPIs:

• Innovative and profitable projects
• Product launch and asset delivery timing
• Core SKUs growth / top opportunities growth
• Quality & adoption of activation content
• 360 activation: track performance
• 360 asset delivery timing
• Team engagement and motivation

Deliverables/outcomes are:

• Desirable, aesthetic and breakthrough projects
• Timely product development
• Coordination between DMI and cross-functions
• 360 activation concept
• 360 coordination of asset development
• 360 consistency and relevancy

Have in-depth knowledge of:

• Brand DNA
• Consumer habits, needs & wants
• How to build visual and impactful assets
• Global trends, textures, competitors,...
• Zone and key countries needs
• DMI functions requirements & needs (labs, dev, MSL, etc)
• Product development: decor technology, PVIs, retro planning (...)
• Winning competition activation and contents
• Agency management best practices

What We Are Looking For:

Required Qualifications:

• Bachelor's degree
• 5-10 years of experience
• Strong communication and project management skills

• MS Office

Preferred Qualifications:

• Beauty experience
• Skincare experience

What's In It For You:

• Salary Range: $140,100.00 - $203,200.00
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or