The US Personal Banking organization is a leader in the financial services industry. With a pre-eminent global brand and distribution, Citi delivers industry-leading products, advanced services and payment systems that address clients evolving needs. Integral to Citis success is the introduction of innovative products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to thrive in a dynamic organization.
Digital Acquisition is a critical area of focus and growth for the Acquisitions and Digital Sales Transformation department. The organization is tasked with transforming our digital acquisition capabilities and marketing approach to dramatically shift the quality and mix of digitally sourced accounts. The Digital Acquisitions team is responsible for driving digital acquisition in close partnership with the digital acquisition channel teams, Decision Management, Risk Management, and Product Management. The team is responsible for profitably acquiring new accounts, playing a key role in bringing new and refreshed products to market, partnering through-the-line campaigns, testing new channels and tactics, and driving marketing innovation with existing products and channels.
The Digital Performance marketer will primarily be responsible for developing the digital acquisition strategy for our proprietary and co-branded products across the breadth of Citis digital sub-channels (Citi sites, Affiliate marketing, Paid Search, Display, etc). This includes leading the prioritization and execution of marketing programs to meet goals related to digital acquisitions. The marketer will be responsible for identifying new acquisition opportunities, assessing resource/execution needs, tracking performance and communicating results to senior leadership and cross-functional partners.
Beyond overseeing core marketing efforts currently underway, other responsibilities will include identifying and championing new acquisition offers to optimize the objective function, ensuring compelling new creative experiences/messaging are tested on a regular basis, leveraging key digital targeting techniques & associated best digital practices, supporting test/roll-out changes in new digital channels and distribution partnerships, all while overseeing flawless execution across channels.
Key Responsibilities
Key Skills and Leadership Competencies
Qualifications & Experience
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Digital & Social Media Marketing------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
May 03, 2024------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .
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