Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total by Verizon & Verizon Prepaid: At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

Responsibilities:

Lead marketing executive for Brand

• Set the Vision and Strategy to develop brand awareness, distinction and generate demand for Total by Verizon and Verizon prepaid by developing marketing strategy using insights and research.

• Establish audience targeting, planning, messaging narrative, omnichannel strategy (retail, .com, local & CRM) and drive campaign execution.

• Establish and maintain timelines, lead inputs for brand & campaign work, and act as central team for all marketing related work.

• Develop marketing campaigns that impact and deliver business results, project forecasting and marketing KPIs.

• Report out regularly on marketing performance weekly and provide marketing inputs/optimizations to directly impact results.

• Serve as Executive Marketing lead and liaison with Commercial/Brand and Cross Functional teams.

• Oversee all Brand Strategy for Total by Verizon and Verizon Prepaid including brand positioning, brand identity, tone of voice, architecture, naming, nomenclature), governance & consistency (process and continual optimization), omnichannel integration across all channels including CX, Web, Channel Mktg., Field, Lower Funnel, and partnerships.

• Lead creative content generation including creative strategy , campaign & brand creative across all channels, develop creative campaign toolkits to be implemented across the organization. Manage brand creative agencies. Responsible for end-to-end creative for every campaign, ensuring brand and message consistency across all channels delivering one-voice to customers.

• Raise the bar of all that you interact with and mentor and grow your team and those around you

• Be a business minded-understanding and know/show how marketing drives business impact.

• Bring a challenger mindset and approach to marketing.

• Bachelor's degree or equivalent work experience. MBA highly preferred.

• 12+ years, Brand and Demand Experience

• Marketing &/or Advertising agency experience

• Brand/Client side marketing experience

Really Great if you have:

• Proficiency in building consumer marketing and omnichannel go to market plans that drive revenue

• Understanding and mastery of most fields of marketing including research, branding, consumer promotions, digital marketing and creative development

• Excellent communicator and competitive sprit who wants to win

• Experience with retail brands in a highly competitive space

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.